How many of us love to market? (I don’t see many hands raised.) Well, this class will reveal user-friendly tips that don’t cost a fortune. This lively program will introduce ways to stand out, leverage non-teckie tools, and remind you of creative marketing ideas you may have forgotten. Independent and small business owners don’t often have the luxury of a Marketing Department to help with positioning and promotion. That’s why it’s important to have basic tips that don’t cost a fortune and are easy to implement. Your presenter launched her business 25 years ago with $700 in the bank and three children to feed. And she’s eager to share what she learned from her big adventure. By the end of this session, participants will have discovered:
- the psychology around marketing as a benefit
- 3 simple ways to market for free with audio, video and text
- when to take a stand, attract all the right people and outfox AI
- why a blog by itself is a waste of time
- 6 steps to market your business by embracing the basics
- how to write a bio with backbone and personality
- 4 ways to entice readers to join your list
- why public speaking is the mother lode of marketing magic
- 4 benefits of publishing a reader’s guide, blueprint, playbook, etc.
- how to take your site to the top of the search with SEO basics
- why a newsletter multiplies your impact and marketing reach
Laura Lollar has been in business since 1997. She has promoted her company through word-of-mouth, search engine optimization, public speaking and publishing, taking her throughout Colorado, the U.S., Canada, Germany and Great Britain.
To bring Laura’s program to your next event or schedule a podcast interview, please send her an email.
