Looking for an engaging, experienced Colorado speaker on marketing, PR or communication?
Laura Lollar has 25 years experience as a professional speaker on marketing, PR and communication. She has presented keynotes, general sessions, retreats, sales and marketing summits, partnering sessions, tradeshows and membership meetings. Audiences and meeting planners describe her as engaging and substantive, with a professional and personal approach. Contact Laura to bring her program, Marketing Magic, to your next event:
Marketing Magic with Bodacious Benefits: for Solopreneurs and Small Business Owners
How many of us love to market? (I don’t see many hands raised.) Well, this program will reveal user-friendly tips that don’t cost a fortune. This lively session will introduce ways to stand out, leverage non-teckie tools, and remind you of creative marketing ideas you may have forgotten. Your presenter launched her business 25 years ago with $700 in the bank and three children to feed. And she’s eager to share what she learned from her big adventure. By the end of this session, participants will have learned how to:
- position yourself and your company for AI recommendations
- create a position statement that includes the “why” behind your business
- market for free with audio and video
- make it all about your customer
- create and publish an online newsletter using Substack
- apply search engine optimization (SEO) principles to get your site to the top of the search
- leverage your public speaking skills to better promote your business
- publish guide books or blueprints to raise your credibility and establish authority
- choose a website domain name that is simple, memorable and relevant
- build a blog or basic website on a shoestring
- put a press kit on your website
- and much more…
Laura Lollar has been in business since 1997. She has promoted her company through word-of-mouth, search engine optimization, public speaking and publishing, taking her throughout Colorado, the U.S., Canada, Germany, Wales and England. Along the way she learned how to leverage today’s technology on a shoestring to expand her reach and market successfully. Contact Laura to bring her to your next event.
