10 Ways to Get Your Site to the Top of the Search: For Newbies and Non-techies
You have a website, right? Well, even if you don’t, this lively program will give you all the tools you’ll need to take your site (present or future) to the top of the search. Participants will learn user-friendly Search Engine Optimization (SEO) techniques and simple ways to build or reconfigure your website. Your facilitator will share techniques that helped her take multiple pages on her website to #1 on Google without paying anyone to do it!
By the end of this program, participants will have learned:
- 10 steps to guarantee findability by the search engine gods
- Why a page description matters more than keywords
- 3 reasons why it’s best to be a big fish in a small pond
- How to choose keyword phrases that readers, press and podcasters seek
- 4 reasons why your name as a domain name is still the best option
- How to save money, coach your webmaster or do-it-yourself
- Why your social media profile matters
- The benefits of publishing a PDF on your website
Laura Lollar has presented programs on small business marketing and SEO for tradeshows, professional associations and small business development centers. She is known for her engaging and substantive approach, practical strategies and tools that can be easily applied the very next day!
If you’d like to discuss Laura’s program for your next event, please contact her.
