Independent and small business owners don’t often have the luxury of a Marketing Department to help with positioning and promotion. That’s why it’s important to have basic tips that don’t cost a fortune and are easy to implement. This interactive program will break down ways to use Toptoday’s technology and creative thinking to differentiate your business from all the rest. By the end of this session, participants will have learned:
- 5 Simple Steps to Write a Book as a Promotional Tool
- How to Take Your Site to the Top of the Search with SEO Basics
- Simon Sinek’s “Start with Why” to Position Your Business
- 10 Basics and Benefits of Blogging
- Attract Subscribers and Publish for Free with Audio, Video and Text on Substack
Laura Lollar launched her business over 25 years ago with $700 in the bank and three children to feed. She promoted her company through word-of-mouth, search engine optimization, public speaking and publishing, taking her throughout Colorado, the U.S., Canada, Germany and Great Britain. Along the way she learned how to leverage today’s technology on a shoestring to expand your reach and market successfully.
To bring Laura’s program to your next event or schedule a podcast interview, please send her an email.
